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Communication Automation Transformed Staffing at Stonehenge of Utah
WHAT YOU'LL LEARN
- How to support hiring managers in organizations without dedicated recruiters
- How to use automated text messages to screen, interview and hire candidates faster
- How to use automated text messages to ensure new hires have filed all required documentation and licensing
WHAT YOU'LL NEED
- Text messaging software and/or automation software (like Team Engine) that can trigger messages based on events (such as confirming an interview or hitting certain milestones in an employee’s tenure)
At A Glance
Challenges
Long and time consuming onboarding process
Couldn't respond to applicants quickly enough
HR teams stretched too thin
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Outcomes
Automated applicant outreach ensures timely communication
Reduced interview no-shows
100% on-time completion of onboarding paperwork
Key Challenges: Slow to Respond to Applicants & Missing Deadlines in Onbarding
At Stonehenge of American Fork Utah, Kerri is in charge of keeping a full roster of CNAs at all times. Unfortunately, the CNA position sees a lot of turnover due to the physically grueling nature of the work and the demanding schedule that comes with it.
Not to mention, this is one of many priorities on Kerri’s plate in addition to planning and managing the CNA schedule, which Kerrie’s boss Kacie says is “a beast in itself.” Kerrie also assists with patients on the floor when needed, and helps with education for CNA staff.
Through no fault of her own, Kerri was struggling to stay on top of hiring and onboarding the way that she would and could if she were a dedicated recruiter.
Hiring Solution: Automated Applicant Communication
Team Engine’s communication platform gave Kerri the tools she needed to automate nearly every step in these two problematic processes.
Kerri lets Team Engine handle the most time-consuming and time-sensitive pieces of the hiring process so she doesn’t get bogged down in the monotony:
- Automated resume review to put the most qualified applicants on top of the stack for her to review
- Automated pre-screening communication with applicants to confirm qualifications & actual interest in the job
- Automated interview scheduling, confirmation and reminders to make sure candidates show up
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Onboarding Solution: Automated Employee Communication
Team Engine’s employee message automation tools automatically send text messages or emails to employees and/or supervisors around key milestones in their tenure. Even better, these automations can be segmented and customized for subsets of the employee population.
For example, Stonehenge needed to remind new CNAs about filing their license with the Utah Nursing Assistant Registry, so they set up a notification for both the employee and their supervisor after 60 days of employment, and again at the 120 day deadline.
Stonehenge has also used Team Engine’s communication platform to automate onboarding messages and other types of engagement that are applicable to the entire organization, not just the CNAs.
The Impact
As the CNA Staffing Coordinator, Kerri appreciates that Team Engine assists her with the tedious and time-sensitive things she has to remember to do to stay fully staffed for the high turnover CNA position. This has freed her up to focus on other priorities that need her attention and personal touch, like honoring her team’s scheduling requests and assisting the CNAs on the floor. And because the new CNAs are getting their filings done on time, Kerrie is able to keep them all on the schedule, thus reducing new employee turnover.
As the administrator at Stonehenge, Kerri’s boss Kacie loves using Team Engine’s employee communication platform to get important messages out to the entire staff without worrying about those messages getting lost in an endless feed of operational messages in an app, or in an infrequently checked email inbox. Kacie also loves having high-level visibility to all hiring activities across all departments. She always knows what’s happening without her staff having to loop her in, and she’s easily able to step in to assist when needed.
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Automated Onboarding Messaging for New Hires
When a candidate moves from "applicant" to "employee," Team Engine kicks off a series of automated text messages that have been customized to match Stonehenge's onboarding process.
Better Applicant Outreach
Team Engine automatically asks applicants follow-up questions by text message within minutes or hours of their submission. This timely outreach on their preferred channel of communication keeps them interested and engaged.
Employee Communication
Team Engine users can send both group and 1:1 text messages to all of their employees for faster replies and higher engagement.
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Start Texting With Your Employees & Applicants Today for a More Engaged Workforce Tomorrow
Make it easy for your blue-collar personnel to communicate with you by meeting them on the channel they prefer most: text messaging. Make it easy for you to communicate with them by using Team Engine’s texting software with automations, surveys, language preferences & more.