Join Inova Chief Growth Officer Kathey Palmer as she reveals how to unlock financial success in the trades through an empowered and engaged workforce. First, we’ll explore key industry trends and discuss real-world strategies for boosting engagement and productivity. Then, we’ll showcase innovative HR technology that supports retention and growth, demonstrating how a culture of collaboration can enhance morale, safety, and bottom-line results.

If you’re seeking new ways to retain top talent and increase profitability, this webinar delivers the practical knowledge you need to power your trades workforce in 2025 and beyond.

Presenter info:
Kathey Palmer is Chief Growth Officer for Inova Payroll, responsible for driving the company’s growth engine including marketing, positioning, branding, communications, and strategic partnerships. She has focused her career on building successful sales and marketing teams, promoting strong partner and client relationships, and expanding revenue growth and profitability. Prior to joining Inova in 2021, Kathey has spent 20+ years in the HCM industry and held senior sales, marketing, and business development leadership positions with Asure Software, ISystems, BenefitMall, CompuPay and PayMaxx. Kathey received her Bachelor of Science degree in Political Science and Economics from Mississippi University for Women and Master’s in Public Administration from the University of Alabama.

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What we cover:

  • Proven tactics for boosting workforce engagement and morale.
  • Specific methods to reduce turnover and enhance retention.
  • Ways to leverage HR technology for better analytics and decision-making.
  • Strategies to improve profitability through empowered, skilled teams.
  • Insights from industry leaders on creating a culture of collaboration and growth.

Watch if you have:

Challenges Retaining Skilled Trades Employees

find and hire great people

Learn targeted engagement strategies and HR tools proven to reduce turnover.

Difficulty Meeting Wage and Benefit Expectations

motivate and retain quality employees

Discover approaches for competitive compensation packages that attract and keep top talent.

Limited Training and Development Resources

execute and continuously improve

Uncover simple methods to implement effective upskilling programs without straining your budget.

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Toni Kennedy - Shades of Green
Team Engine allowed our small business to be more proactive in sourcing applicants. As a result, we were fully staffed at the start of our season with the most talented team in history. Evaluating the applicants & interacting with them was easy & quick.
Toni Kennedy
Shades of Green Nursery & Landscape
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It has revolutionized the way we recruit and has been a total game changer for us. It broadens our scope so much and is allowing us to find local workforce in other locations when we would have no way to reach those places in any other capacity.
Lara Beckemeier
Vice President of Human Resources & Administration
DeMarquis Pisani - DeMarquis Pisani customer testimonial
Team Engine is a great tool for all of our company communication needs. It has also been a great recruiting tool for us. It posts jobs and will assist with the recruiting process. The customer service personnel are always easy to reach and work towards a solution for your issues or challenges.
DeMarquis Pisani
VP Human Resources, Associated Terminals
Amy Rush Howard - Summit Lawn and Landscape customer testimonial
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Amy Rush Howard
Administrative Support Manager, Summit Lawn & Landscape
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