Many business owners don’t conduct annual strategic planning because they are too busy working in the trenches, dealing with the day-to-day challenges of running a business. Others may not understand the value of having a long-term plan, or they might not even know where to begin, so they just don’t do it.

In this session, we'll help you understand why you should plan and, even more importantly, how to engage in the strategic planning process. Attendees will learn how to prepare for planning, the fundamental elements of any good strategic plan, and how to put it all together.

Presenter info:
Ed Laflamme LIC, is a certified Landscape Industry Professional and author of the popular book, “Green Side Up.” Bill Arman also made a career in the landscaping business where, in 2006, he won a national leadership award. Bill is the author of “The Harvest Way for Recruiting and Hiring the Right People"—the only book of its kind.
While Ed was building the largest landscape company in Connecticut—voted one of the top 25 companies in the nation—Bill was enjoying a nearly 30-year career at ValleyCrest Companies. While there, he started as a gardener and worked his way up to VP, leading a $25 million dollar maintenance department with over 600 employees. He also served as VP of Human Resources, where he and his HR team built the training, recruiting and performance review program for over 6,500 employees.

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What we cover:

  • How to prepare in advance to ensure a  successful strategic planning session

  • How & why the planning session is just as important as the plan itself

  • The crucial role that your company vision, mission & values play in the planning process


  • How to ensure the plan is actually followed during the next twelve months

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Toni Kennedy
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