New Indeed Job Posting Rules: What You Need to Know

Indeed recently introduced stricter guidelines aimed at improving job posting quality across its platform. Since most Team Engine customers rely on Indeed for candidate sourcing—and our system integrates directly with it—these changes are especially important to understand and act on.

(If you’re new to hiring on Indeed or want a refresher on how it works, this guide explains what it costs and how to get the most out of your Indeed job postings.)

Since these rules are already active and in place, here’s a breakdown of what’s changed, what to do about it, and how to make sure your Indeed job posting continues getting seen by the right applicants.

Indeed’s Updated Requirements

1. Clear & Accurate Job Titles

What’s changed: Job titles must now be straightforward, role-specific, and free of buzzwords, charters or filler.‍‍‍

✅ Good: “Landscape Crew Member”
❌ Not Great: “Rockstar Landscaper Wanted!” or “Apply Today!!!”

2. Detailed Job Descriptions

What’s changed: Descriptions should now include daily responsibilities, required skills or experience, and what makes your company stand out.‍

✅ Good: “Responsible for mowing, edging, trimming, and seasonal cleanup. Must have 1+ years of landscaping experience.”
❌ Not Great: “General laborer needed. Must show up.”

3. Transparent Compensation Info

‍What’s changed: The pay range or rate is now required—even if it’s broad.‍

✅ Good: “$18–$22 per hour”
❌ Not Great: “Competitive pay” or “To be discussed in interview”‍

These updates may affect how prominently your Indeed job posting appears in search results or whether it’s shown at all—so it’s essential to review your postings carefully.

(But if you’re feeling stuck in a pay-to-play cycle, it might be time to rethink your sourcing strategy. Here’s why relying only on hiring through Indeed could be holding you back.)

Why It Matters

Job seekers want clear expectations and transparency up front. Overly salesy job titles or vague pay language can signal red flags to experienced workers who are in high demand and have plenty of options. At Team Engine, we’ve seen firsthand how small changes to job posts—like clarifying shift schedules or emphasizing company culture—can dramatically improve applicant quality and response rates.

Additional Job Posting Best Practices for Indeed

Beyond the new requirements, Indeed also recommends a number of job posting best practices to help employers attract more qualified candidates. Here’s how to strengthen your job posts even further:

1. Write a Strong, Scannable Job Description

Include the role’s responsibilities, necessary skills, and what your company offers (benefits, culture, etc.). Use short paragraphs, bullet points, and section headers to make the post easy to read. Aim for a tone that’s friendly and accessible. 

If you’re starting from scratch use our job description templates or AI job posting template as a jumping off point. You can also use our AI-generated job description improver. These tools make it easier to know how to write a job posting for Indeed that meets today’s standards. For more tips on how to improve job titles, align with Indeed’s search algorithm, and avoid common mistakes, check out our quick guide to Indeed Best Practices.

2. Confirm a Pay Range

Jobs with listed pay receive up to 31% more applicants. Include hourly rates, commission structures, or bonuses, and mention benefits like PTO or health coverage where applicable.

3. Set Resume Routing Preferences

Decide whether applications go to your inbox or a teammate’s, and whether you want a daily digest or an email for each applicant.

4. Specify Cover Letter Requirements

If you want applicants to submit a cover letter, say so in the job description.

5. Clarify Required vs. Preferred Qualifications

Use separate bullet lists or label each point clearly so candidates know what’s non-negotiable and what’s a nice-to-have. You can also use screener questions to filter candidates automatically.

6. Consider Adding a Skills Assessment

Indeed offers over 150 pre-built assessments you can send to candidates to help you evaluate fit more efficiently.

7. Know How to Sell Your Job

Be prepared to pitch your company’s benefits, culture, growth opportunities, and flexibility. Top candidates have options—make sure your job stands out.

8. Stay Informed on Market Conditions

Research similar roles in your area to ensure your pay, schedule, and job title are competitive.

9. Respond to Candidates Quickly

Two-thirds of job seekers expect to hear back within a week. Responding quickly helps you stay competitive with top candidates and may also qualify your job post for Indeed’s “Responsive Employer” badge, increasing visibility.

10. Consider boosting jobs for added visibility.

If you’re considering paid visibility, Team Engine also makes it easy to sponsor your Indeed job postings directly from within the platform. This allows you to increase traffic to specific roles while keeping all applicants and communication in one place.

When your job post doesn’t meet Indeed job posting standards, it may not show up in search results—or worse, it may be removed entirely. For field-based industries already struggling with labor shortages, every day a job stays invisible is a day of lost productivity. Team Engine customers rely on a steady applicant flow, and a compliant job posting on Indeed ensures your job stays visible, competitive, and effective.

Team Engine was built to simplify your hiring process—and that includes helping you stay compliant with evolving job posting rules. If you need help updating your listings or want to make sure your Indeed job posting meets the latest standards for hiring on Indeed, just reach out to your support team via email at support@teamengine.io or via in-product chat.