Desiree Grosman is a copywriter with 8 years of experience. Trained in direct-response writing, Desiree is passionate about helping contractors build relationships with homeowners and increase sales. Her content marketing and copywriting skills are tailored specifically for businesses in plumbing, HVAC, and construction. Learn more at CapitalCopywriter.com.
Blogs
How New Pay Transparency Laws Can Combat the Labor Shortage
While revealing salary info may be uncomfortable, pay transparency laws can actually make it easier to attract & retain talent in a competitive hiring market.
Stay Interviews: A Secret Weapon to End the Labor Shortage
Discover the power of stay interviews to combat the labor shortage. Learn what they are, why they work, and how to implement them effectively with Team Engine's text message surveys.
How to Use Employee Appreciation Text Messages to Boost Morale
You can't be everywhere at once, but you can reach employees wherever they are with a simple text message. Here's how to boost morale & improve retention over text.
9 Ideas for Employee Retention in Manufacturing
Retention ideas for manufacturing leaders to keep their valuable employees happy, engaged, and committed to the company's success.
Employee Retention Bonus: What It Is and How to Implement One
Learn about employee retention bonuses in blue-collar industries, how they can save on hiring costs, and best practices for implementation.
5 Tools to Bridge the Language Gap with Spanish-Speaking Employees
Five translation tools that can help you overcome language barriers to build a strong, diverse team.
Best Methods for Reducing Cost-Per-Hire In Blue-Collar Industries
Reducing cost-per-hire isn't optional; it's a must for your bottom line. Here’s how to calculate and reduce cost-per-hire to optimize your HR budget.
The Costly Consequences of Slow Hiring
How to calculate the cost of vacancy, what that means for your company in terms of time-to-hire, and how to make the whole process faster.
How to Conduct an Exit Interview
Questions to ask + do’s and don’ts for conducting an exit interview that yields helpful insights to improve company culture and retention.
How Text Recruiting Software is Solving Labor Shortages
With text recruiting templates, you’re able to quickly build out personalized messages for each candidate without having to start from scratch every time.
How Employers Can Meet High Compensation Expectations
Strategies you can use to stay ahead of the competition and give your current employees what they want when it comes to pay and compensation.
The Cost of Silence in Construction Safety
May marks Construction Safety Week, an important time for employers and employees in the construction industry to focus on safety and risk prevention.
9 Best Manufacturing Job Boards for Finding Top Talent
Nine niche job boards that cater specifically to manufacturing roles that are designed to help employers quickly find qualified candidates.
14 Construction Job Boards for Finding Top Talent
Leverage these 14 construction job boards to connect with more qualified candidates who have experience in the skilled trades or as construction laborers.
Community Involvement as a Tool for Recruitment
The key to successful community engagement lies in finding a project that aligns with the values of your business and the solutions it provides.
The Ultimate Recipe for Optimizing Your Careers Page
An easy-to-follow recipe that will help you rank your job posts and careers page on Google, so you can start receiving more qualified applicants!
The 11 Most Important Landscape Interview Questions to Screen Candidates
Landscaping interview questions to help you get to the heart of who candidates are by assessing their skills and abilities.
Recruiting Women in Construction: Tips from Female Leaders in the Industry
We spoke with industry-leading females in construction who shared their advice on how companies can recruit more women into male-dominated fields.
5 Biggest Mistakes When Writing a Construction Worker Job Description
By avoiding these common pitfalls, you can make sure your job descriptions are attractive to the prospective candidates you really want to hire!
ContractorCoachPRO's Recipe for Building a Culture That Drives Results
The energy that comes from having employees who are passionate and excited to be part of your company’s exceptional culture is an invaluable asset.
Tap Into A Hidden Pool of Talent Using CTE Programs
If you aren’t already taking advantage of the potential that CTE offers, now is the time to get involved & make Career and Technical Education a priority.
How to Adapt Your Hiring Strategy During a Recession
Tips for recession-proof hiring include adapting to workforce demands, training and retraining staff, and prioritizing culture fit over skillset matching.
The Recession-Proof Guide To Recruiting: How to Source Top Talent on a Budget
Recruiting and hiring on a budget during recessionary times can be tricky. Here are some tips to help you source great employees without breaking the bank.
How To Create a Competitive Compensation Package in Manufacturing
Your total compensation package should include more than just a salary. It should also take into account things like bonuses, benefits, and other perks.
Using Time-to-Fill Metrics to Reduce Your Hiring Budget
Valuable time is lost with each day an open position goes unfilled. Here, we cover ways to measure (and reduce) your time to fill metric.
Finding Seasonal Workers for Your Snow Removal Business
Whether you're starting a snow removal business, or need to hire more shovelers & operators, these strategies will help you find reliable seasonal workers.
How to Start an Apprentice Program from Scratch
If you're considering starting an apprentice program, here’s how to develop a plan that meets the needs of both your business and your apprentices.
The Pros and Cons of Paying for Performance
Is performance-based pay a good thing or a bad thing? In this article, we weigh the pros and cons of paying for performance in labor-intensive industries.
Landscaper Job Descriptions That Attract Applicants
Discover how to write a landscaper job description that will help you find the best candidates for your business, or grab a free template to get started.
The Top 5 Employee Benefits That Cost You Nothing
These employee benefits can really help you stand out from your competition to attract and retain the best talent — at no additional cost to you!
How to Create a Blue-Collar Career Development Plan
By creating a career development plan, you can set your deskless, on-the-go employees up for success and help them reach their full potential.
11 Strategies to Reduce Employee Turnover in the Trades
New data from the 2022 retention report, plus the best strategies to help you dramatically reduce employee turnovers in your skilled trades business.
Employee Appreciation Ideas That Boost Retention
The impact of showing appreciation to employees, different ways to recognize them & creative employee appreciation ideas that will help you retain talent.
How To Get Employees Excited About Your Referral Program
Your existing employees could be your best source for new qualified job candidates, but only if they're engaged with your referral program.