Send a CEO Welcome Message to New Hires
New hires want to feel confident about joining your company. A personalized CEO video message helps them feel valued, excited, and ready to contribute from day one.
How you might currently be doing this
- In-person orientations or welcome sessions
- Providing a written welcome letter in their orientation packet
- Sending an email with a link to a recorded CEO greeting
- Handing out a printed CEO letter during onboarding
- Delivering a personalized voice message from the CEO via phone or voicemail
How to do this more effectively: Send a text with a personalized welcome video from the CEO.
Why Use Team Engine Instead
Perfectly Timed Messaging: Text messages are typically opened within minutes, so new hires receive the CEO’s welcome at precisely the right moment—ideally around their first day.
Consistency: Automated welcome messages ensure every single new hire feels acknowledged and appreciated, reinforcing they made the right choice to join your team.
A Personal Touch: A video from the CEO feels more genuine and engaging than a generic written note, creating a warmer and more memorable onboarding experience.
Track Engagement: With Team Engine, you can see who opened and replied to the welcome message, allowing you to follow up with any new hire who didn’t confirm receipt.
Encourage Two-Way Dialogue: If new hires have questions or feedback about the company, they can immediately respond via text, and your team can address concerns early in the onboarding process, ultimately improving new hire retention.
Reinforce Company Culture: A timely, personal message from the CEO helps convey your organization’s values and mission right from the start, setting a positive tone for ongoing engagement with new hires.
How you can use Team Engine to do this
Send custom videos for each new hiring cohort:
- Sync your employee directory with your HRIS or payroll platform, OR manually add the new employee(s).
- (Optional) Create a group for new hires, such as “New Hires – Spring 2025.”
- Write a script and record the CEO’s welcome video.
- Create a new message in Team Engine and add the employees (individually or as a group).
- Draft a short text message and attach the video, or upload it online (e.g., YouTube or Vimeo) and include the link.
- Translate the message as needed.
- Schedule or send the message.
Send the same video to every new hire:
- Sync your employee directory with your HRIS or payroll platform, OR manually add the new employee(s).
- (Optional) Create a group for new hires, such as “New Hires – Spring 2025.”
- Write a script and record the CEO’s welcome video.
- Upload the video to a hosting service (e.g., YouTube or Vimeo).
- Go to Automations in Team Engine and navigate to the Onboarding section.
- Click + Add Automation and select the appropriate trigger (e.g., Applicant Moved to Onboarding or Applicant Starts First Day).
- Choose your delivery method (text message is recommended for immediate visibility).
- Draft a short message with the video link.
- Translate as needed.
- Save the automation.
How you can use Team Engine to do this
Send custom videos for each new hiring cohort:
- Sync your employee directory with your HRIS or payroll platform, OR manually add the new employee(s).
- (Optional) Create a group for new hires, such as “New Hires – Spring 2025.”
- Write a script and record the CEO’s welcome video.
- Create a new message in Team Engine and add the employees (individually or as a group).
- Draft a short text message and attach the video, or upload it online (e.g., YouTube or Vimeo) and include the link.
- Translate the message as needed.
- Schedule or send the message.
Send the same video to every new hire:
- Sync your employee directory with your HRIS or payroll platform, OR manually add the new employee(s).
- (Optional) Create a group for new hires, such as “New Hires – Spring 2025.”
- Write a script and record the CEO’s welcome video.
- Upload the video to a hosting service (e.g., YouTube or Vimeo).
- Go to Automations in Team Engine and navigate to the Onboarding section.
- Click + Add Automation and select the appropriate trigger (e.g., Applicant Moved to Onboarding or Applicant Starts First Day).
- Choose your delivery method (text message is recommended for immediate visibility).
- Draft a short message with the video link.
- Translate as needed.
- Save the automation.
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